Whatever people think of the couple it certainly seems they like to tag into the “royal news cycle” by having news of their own at the same time.
From a PR point of view I don’t get that as it puts them in competition for attention- much better to make their own news stories / product launches etc when you know the RF aren’t busy- eg the long summer break when European news outlets are desperate for royal news. I suspect though they are going for the American market and hoping it will be reported as “in other royal news…” at the end of coverage about Trooping and Catherine’s return.
Whether posters like, love are indifferent or don’t like the Sussex’s- doesn’t mean its not a valid discussion to talk about why they so often seem to ensure they also have news /events during big royal events. They could indeed release things whenever they like now they are not part of the working RF, yet consistently choose to pick key royal events to do so. Their choice… and one that will cause talk…. Which is probably why they do it.
It makes a lot of sense to me at least.
As another poster pointed out, the timing seems adjusted so that the British media in particular pick it up - at the same time as a major BRF event. And the result is some kind of comparison by the press. - It works. It's generally bad press, but they (and sometimes their project or product) is mentioned - a lot!
As the saying goes: Bad publicity is better than no publicity..
And this is free publicity. It's read by millions in the UK at least, and perhaps also in other countries where King Charles is head of state? It is to various degree picked up by the global media and it sure is discussed in fora like this!
So whether these "coincidental" publications from M&H are a calculated PR move to get free press or whether they are a (pathetic to be honest) attempt to compete with the BRF or a mix of both is of course open to speculation.
Whatever, it will work for some time yet, but it's destined to slowly fizzle out. Even the otherwise vigilant British tabloids didn't bother to check what M&H came up with, or just as bad, didn't bother write about it - being way more preoccupied with Catherine today. And that is a testament to the fact, repeat fact, that H&M are destine to slowly fade away if they continue down this path.
Because if what they had to say or present was interesting enough, if it could stand on its own, if they were genuine influencers, people would pay attention anyway, no matter when they posted whatever it might be. It would (naturally) be on a considerable lesser scale than what the BRF are up to, but less can suffice too, I'd say.
I'm afraid H&M are now committing the unpardonable sin of being boring. - And from that to being irrelevant, then to oblivion, is but a short road...
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