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I hope I don't burn for this, but your post made me look into the wording of it all in some websites they link in the foundation page.
They are supporters of five groups in the role of chairpersons/guest panelists at events. This is followed by stating the charities financial achievements to wrap up the segment.
The one that got my attention in relation to this award mentioned on the news link was the Archewell Foundation Fund at the UCLA (University of California, Los Angeles) Center for Critical Internet Inquiry. Basically, a donation to establish a project within UCLA that university staff will do the follow up. I can't find any publicly available financial information like the standard power point to dissect goals and steps to follow on specific deadlines.
So, I too am at a loss here on the article mentioning the Award when I can't pinpoint exactly if there's active participation from H&M on those five groups profiled on their website besides the (we) support this and that cause.
As I say, I'll probably burn for this, but I predict UCLA will hand out those thank-you doctorates in a future commencement graduation. But seriously, I'm baffled by the award on the link provided above, too.
I agree with you. I honestly have tried to track their charitable reach. They made becoming global philanthropists such a core part of their new life that it felt worth paying attention to, but it’s never transparent what is happening.
No public financials are available for Archewell. The podcast hasn’t been particularly serious- I thought initially it might be less celebrity talk show and more academic exploration, but that didn’t prove out. Their private deals for profit and their philanthropy all seem to be under one umbrella, which is usually not a great way to operate.
I’m from New Orleans, and I saw the damage inflicted by Brad Pitt’s “Make It Right” campaign and that made me pretty permanently cynical about celebrity charity. So far, they seem to be following the path of lots of self-congratulation without much impact.
To me, awarding them for this speaks poorly of the organization awarding it.