I don't understand why she launched ARO without having a CEO and a chef in place. Surely, that's the first thing you arrange when starting up a company like this?
It is all so messy and disorganized.
Maybe this partially explains why she hasn’t sold anything. She launched that landing page at the beginning of the year. We’re nearly mid way through the year. She’s sold nothing. She sent strawberry jam to influencers- and nothing has come of that yet either.
I don’t get the strategy. If there is one at all.
I believe there’s behind the scene chaos because really nothing has happened. And there always seems to be chaos with them. Nothing ever runs smoothly.
ETA- I do find it believable that Meghan underestimated this project. Par for the course.