By being more approachable, by being less aloof and by using other media platforms than the BRF does generally. And by increasingly taking control and directing what they wanted to convey, be that personal as well as topics they wished to put focus on.
Running around cutting ribbons and looking mildly interested in a recycling plant as well as giving neutral, inoffensive sleep-inducing speeches is not only old-fashioned but having next to no impact.
It's passion and dedication that matters and what people want. Better focus hard on a few selected issues than "being seen" looking gorgeous or happy in a red dress.
That is what H&M would have shown us, had they been given a chance.
Sometimes things needs to be shaken up and new approached tried. That's what H&M could and would have done. Appealing to a much wider audience.
The personal, passionate "Greta-approach." - And in a modern globalized world, that works.
And as for H&M going on vacation oversea. Come on. They are newlyweds. they need to get to know each other, they need to be inspired and develop ideas. And considering the huge focus on their persons, they needed a breather. It's hard work to be in the spotlight and being passionate.
It's time consuming and impractical to drag a security detail along on bicycles all the way to say Turin. Not to mention the constant intrusion from the public.
Again, it's a regrettable necessity.
- Thank you. ?
It works, I can tell you. You should try it.
It genuinely surprises me how easy it is to argue in favor of the overall approach H&M took.
It also surprise me how easy it is to defend and justify the break-up with both W&K and the childhood friend.
It just leaves me even more perplexed at how amateurish this book is.