When I read about this, I assumed that she was dispensing with the role completely and just having assistants in the same way male royals (and other female royals) do. Instead, it looks like the role is continuing but with lesser duties so why change the name? I also think it's a mixed message of modernising (ditch the name) but still drawing the people from the top ranks of society, which is not in the least bit progressive.
Yes, I had the same impression, i.e., that she would have paid secretaries/assistants only. However, those "companions" look like they are ladies-in-waiting in all but name. Most of them are even aristocrats. Changing their designation from ladies-in-waiting to companions sounds silly to me, like an attempt at "fake modernization".
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