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Danish wedding souvenirs defy ban
Despite the royal court's strict orders not to turn the marriage of Crown Prince Frederik and Mary Donaldson into a commercial bonanza, all manner of wedding trinkets, wedding chocolates, and even wedding beers are on shop shelves in Denmark.
Most of these products are stamped with the words "royal wedding" and "Frederik and Mary" - - and Danish and Australian flags are displayed in many shops.
Every day, the royal court gets "quite a lot of requests" for use of the couple in advertising linked to the wedding "because it obviously will increase their sales", palace spokeswoman Lis Frederiksen said.
The couple's official photo and monogram, combining the initials of Frederik and Mary, "should be used in a dignified and graceful way and must not be used in a way that contributes to commercialising the event," she added.
Only Denmark's mail service and the Royal Mint are allowed to make commemorative stamps and coins. Kitsch memorabilia, plates, figurines or other commemorative products are out.
That, however, hasn't stopped the Danish entrepreneurs from going royal.
On Friday, the day of the wedding, people crossing the Storebelt bridge linking two of Denmark's main islands will get a 40 per cent discount on the toll - either to reach Copenhagen for a glimpse of the newlyweds or to "get as far away as possible from the event", said Lars Moeller of the bridge operating company.
Restaurants, inns and hotels across Denmark are offering special royal wedding menus, while shopping malls and small stores have wedding offers.
"To me, it looks like more the sales period" than the wedding season, complained Liselotte Johansen, a 39-year-old civil servant who said she disliked the "commercial misuse" of the royal marriage.
Newspapers and magazines have supplements on earlier royal betrothals and speculations on how Donaldson's gown will look and who is on the still unreleased list of 800 invited guests. The publications are sprinkled with ads for dresses, jewellers, hairdressers and wedding photographers.
Australian wine exports to Denmark have tripled in the past two years, according to the Australian Embassy in Copenhagen. Denmark now ranks as Australia's seventh biggest wine export market.
Wine imports from Donaldson's home state of Tasmania have surged - from about 600 litres in 2002 to 70,000 litres in 2003. During the first three months of this year, 40,000 litres were sold in Denmark.
In late April, an Australian vineyard launched a commemorative bottle of sparkling wine, and Peter Steer, chief executive of Tartarni Vineyards, said the royal wedding was "a great opportunity to promote a superb sparkling wine produced out of Tasmania".
Denmark's internationally known brewer, Carlsberg, launched a special wedding beer, Carlsberg Crown, in March. Brewed with Danish malt and Tasmanian hops, the beer is in line with a 72-year company tradition of making beers for special royal occasions.
A small Danish mobile telephone company is getting publicity by offering six free voicemail messages that can be downloaded from its web page to send to the royal couple.