General News about the Danish Royal Family Part 4: August 2021 -

[tommy100]

Rather a lot of changes from the Danish RF in recent weeks.

I can't say I'm sad to see Lene Balleby leave. I think she did some really good work when she started but recent years have seen just a few too many missteps IMO. Maybe these aren't her fault and were due to the RF not heeding her advice but either way that creates an untenable position for her - either too much poor advice or her advice not being acted upon.

I'd certainly agree that the DRF's media policy doesn't really seem to have kept up with modern practices and seem far too reliant on the mainstream Danish media being quite happy to present mainly just the romantic view of Royalty.

I also think it is good for a new Sovereign to have their own person in the role (so long as that person isn't just a yes person).


As for the Royal Warrants I agree it seems a mistake - whilst reforms may be needed it seems a shame to throw out something which can help Danish businesses stand out against others. I find it odd to think Fred & Mary will be going off around the world promoting Danish businesses but have done away with an opportunity to promote them further.

 

[Saragli]

As for the Royal Warrants I agree it seems a mistake - whilst reforms may be needed it seems a shame to throw out something which can help Danish businesses stand out against others. I find it odd to think Fred & Mary will be going off around the world promoting Danish businesses but have done away with an opportunity to promote them further.

Yes, that's what confuses me about this decision. It's such an easy, effective, and long term way to promote a Danish business. Id rather they have changed the parameters of how a royal warrant is granted to be more modern rather than take them away completely.

 

[polyesco]

"the mainstream Danish media being quite happy to present mainly just the romantic view of Royalty."

Can't say I agree. As one of the Danish newsdigger here, I often see criticism of the DRF in the Danish media (justified or not is another point). I don't see the DRF being protected by the Danish media and often see criticism. Sometimes for the silliest things. Like Christian wearing the scarf of his favorite soccer team (I'll never forget those articles).

Looking forward to what comes with the royal warrants. It's important to not show favoritism and be more transparent.

 

[Izzie]

"the mainstream Danish media being quite happy to present mainly just the romantic view of Royalty."

Can't say I agree. As one of the Danish newsdigger here, I often see criticism of the DRF in the Danish media (justified or not is another point). I don't see the DRF being protected by the Danish media and often see criticism. Sometimes for the silliest things. Like Christian wearing the scarf of his favorite soccer team (I'll never forget those articles).

Looking forward to what comes with the royal warrants. It's important to not show favoritism and be more transparent.

I agree with the above. While some reporters are a little more flowery than others in their writing, they cannot be accused be propping, pimping or embigenning the royals. At least imo. And yes, the sometimes get dragged for the smallest of things.

As for the warrants....let's wait and see how this develops. The program will be phased out over the next five years. Maybe something more equitable and representing the current way businesses operate will emerge. I mean I literally saw comments elsewhere of how this will dismantle a 1000 year institution. Really? A bit extreme tbh. I'm not ready to declare the demise of the Danish monarchy over a warrant. Maybe also this is to curb increasing possibilities for conflicts as more business go global and maybe operate in locations that could pose an issue for the royal house to have given it their royal warrant...Ecco comes to mind.

 

[ricarda]

While their reasoning can make sense it's a massive mistake if you ask me. The royal warrants help elevate the Danish brands internationally. George Jenson - Purveyor to the RC will get way more attention than simply George Jenson. Seems unnecessary to remove them and just not helpful to Danish brands.

And as we can see thanks to the "royal warrant" he got so much attention from you, you can't even write his name correctly. It's Georg Jensen.

I think this title gives some Danish companies (and some do not even deliver goods to the royal house, which makes you wonder if they bought that title) an advantage over other Danish companies. The reasoning in the press release makes total sense to me.