I personally believe that people who are interest in trowing rocks will always find a reason no matter what. IMHO opinion I don't see this as James taking advantage, there has over the last few years been so much press intrusion into the Middleton family, from the articles in tabloids to books detailing the inheritance left by her great great (so on) grandfather, I don't begrudge him the chance of a little publicity for his business. As long, of course, as he keeps it about his business. Of course when/if he starts talking about Kate then it is time for her to tell him to keep quite, as of right now I don't feel it is as big a deal as some try to make it out to be.I dunno...I mean, I'm sure he knows he wouldn't be getting these opportunities if not for his sister's connection with the royal family, and that Hello isn't interested in him for his own sweet sake, but where the royals are concerned there's something to be said for a gracious "thanks but no thanks." When her family are seen to be cashing in like this it increases the feelings that the whole lot of them are taking advantage and it tends to rebound unfavourably on Kate. With so many people already queuing up to throw rocks at Kate for being a tasteless vulgar common or garden gold-digger, this sort of thing isn't helpful to her.
Money grabbing behaviour. My goodness it is an article in Hello, when he starts doing paid appearances advertising the chance to buy a cake from the brother of Prince William's girlfriend I think you can start talking about money grabbing behaviour but not just yet. As for her parents company, it was going long before William and seemingly doing quite well for them.I think it would be a terrible shame if Kate´s family spoil such a long standing romance, which hopefully will end in marriage, by their seemingly money and spotlight grabbing behaviour.