As an American, I'm not too keen on his attempts to trump The Warrior Games - which are being held only a month later. First, he stole their idea/premise. Now he's gunning for their sponsors.
It reminds me of when Caribou Coffee(a chain store) moved in across the street from my local "Ma and Pa" coffee shop that had been in business for decades. Caribou tried to drive them out of business, but instead the neighborhood got angry and started to boycott Caribou.
Who knew Harry was such a corporate bully?