Prince Carl Philip's longtime girlfriend Emma Pernald leaves her work as Senior Account Director at McCann after eleven years - to become marketing director at the Polar Music Prize.
- We will meet major challenges. The Polar Music Prize was my first client when I started at McCann and we have worked together over the years. I have enjoyed my work at McCann and will miss the people and the customers, says Emma Pernald.
The best memories of McCann for Emma are from the Moderate party campaigns.
- I have been involved in two election campaigns and election victory in 2006 was the most enjoyable.
In January, she starts as marketing director at the Polar Music Prize, which according to her face several challenges.
- The Polar Music Prize is close to my heart because music is my biggest interest! The Prize is now making a major effort to reach out. There is a generational change and internationalization. The challenges are the communication in general - both in Sweden and abroad. We will find, create, and reach out to an audience. There are those who are already seen the light by the Polar Music Prize, and there are so incredibly many more with interest in music, says Emma Pernald.
Emma Pernald lämnar McCann
Emma is one of princess Madeleine's closest friends. And through her work she will became close to the royal family too: the king delivers the Polar Music Prizes and the king, queen, crown princess Victoria and prince Daniel attend at the Polar Music Prize ceremony and banquet.
Emma and her husband Tomas Jonson live in Lidingö. They have two sons, Arthur, 3 years and August, 8 months.
Emma Pernald har nytt uppdrag _ Svensk Damtidning
Translation
Great news, congratulations to Emma!