Kim Kardashian is at present the most photographed and written about woman in the world and is definitely the most covered celebrity by The Daily Mail. IMO the news here is that Kim Kardashian may have replaced Catherine, Duchess of Cambridge as the fashion standard bearer for a British based publication.
When the Daily Mail does these kinds of stories they get thoroughly mocked because the comparisons are so superficial but I suppose they keep doing them because they get clicks due to people liking to look at pictures and getting their dander up over the silly claims that A must be copying B because they both wore a basic outfit/clothing item.
By the way there are quite a few comments scolding DM for comparing the "lovely," "classy," "elegant," "royal" Sofia to trashy Kim.
This story in and of itself is no big deal but, if this trend continues, I can see some courtiers becoming concerned that the member of the Swedish royal family who gets the most limelight is the wife of the soon to be fourth in line to the throne.