I think William and Kate have developed a system for dealing with the press and the interest in the kids that works quite well. They know they need to give the press, (and the public), some of what they want, so we see things like George and Charlotte occasionally travelling with their parents, on the balcony each year at Trooping the Colour, George at his first day of school, visiting their new brother, etc. Their parents will also occasionally give little tidbits about how the children are doing, what they like, and so forth. We actually see George and Charlotte quite a bit, in some very sweet and natural settings, but it’s within the boundaries their parents have set. If the press tries to go outside those boundaries William and Kate aren’t afraid to publicly speak out and - I think this is crucial - they don’t play games with the media.
I think it’s a very professional way to handle things and what’s developed is a system where everyone knows what to expect. It also lays the groundwork for an ongoing civil relationship with the press as the children get older. As long as the Cambridge children follow the example of their parents I think they’ll be fine.