This. Any media/PR staff member who are employed by Royal houses would be gathering intelligence on our perceptions of the Royals. They would be would be ingesting all the data they can find - comments on the Daily Fail, our comments on events etc.
An example is the late Prince Henrik of Denmark's comments on his burial preferences. Usually, the court would have ignored his comments (as they did in the past). The backlash of his comments on this site, as well as other social media platforms, ensured that the Danish Royal Household released information on his condition. I believe that this would have no thappened if their media engine did not analyse the data - i.e. comments.
I would say that the Swedish, Danish and Dutch royal courts are the best at their information/data analytics. The worst is the British and Spanish.