Celebrities with a cause | Herald Sun
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There is no doubt that my profile helps in my role as chairman of the Alannah and Madeline Foundation.
Combined with that is my background and knowledge in business and the experience I gained in building high-performance America's Cup teams.
In addition, we have ambassadors and patrons who are a really important part of the work.
Our two patrons are Prime Minister John Howard and Princess Mary of Denmark, and they are clear examples of how celebrity can benefit an organisation. Walter Mikac is our founding patron.
The Prime Minister was first involved as a result of Port Arthur.
In his office, he has been of great assistance to the development of the foundation over the years.
I first met Princess Mary in the pre-wedding celebrations in Denmark, sailing in the so-called Royal Yacht Race. She was my guest tactician. She became intrigued with the Alannah and Madeline Foundation so I asked her to onsider becoming our International Patron.
After several months of due diligence by the Palace and her, she accepted the position. The royal palace doesn't make such important decisions rapidly. As one palace official said to me, the royal family has been in existence for 1000 years, we have been in existence for 10!
Mary has an amazing high profile in Australia. She is held in a similar sense of intrigue to that of Princess Diana. She regularly contributes, for example, to the launch of our annual updates which we send out to our thousands of supporters across Australia. Her input to the foundation has been absolutely superb.
She's a very intelligent woman. She told me that as a royal family member she felt she could make significant contributions in key strategic areas within the community.
The areas she has chosen are children and the environment.
Last week, I received a communique from the palace to say that the princess has launched her own foundation in Denmark.
It is called the Mary Foundation, and it's all about helping children. Earlier this year the Princess launched a modified version of the Alannah and Madeline Foundation's Better Buddies anti-bullying program into 30 Danish schools under the umbrella of Save the Children Denmark.
So Princess Mary is using her position to make a very significant difference for many children both in Denmark and Australia.
That's why in my opinion it's the responsibility for people with high profiles to involve themselves in just causes. They have the leverage to make things happen.
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