'It’s wonderful this collaboration with HRH The Duchess of Cambridge continues and carries on inspiring families to get together and enjoy the great outdoors and get back to nature,' says Sue Biggs, RHS Director General.
'The impact of the RHS Back to Nature Garden at Chelsea resulted in a record month for RHS Membership, with over 12,000 people joining us in May to support our charitable work and get outside gardening.
'This is incredibly positive and shows how powerful this collaboration is, really motivating people to garden, grow and access outside space and nature, which is good for their health and also for the environment and for wildlife.'
It's no surprise really. When news of Kate's Chelsea garden design debut first broke, it led to an overnight doubling of ticket sales, with tickets selling out some two weeks ahead of when it sold out the previous year. It's what has become known as the 'Kate Effect'.