Well, I must admit in thinking about my own answer to this question, I've confused myself. On one hand, I think the Monegesque royal family has a unique opportunity to foster its public image. This unique opportunity stems from the fact that the family rules over such a tiny domain where there is little internal political, economic, social, and/or territorial strife. From a public relations perspective, this has to be a dream situation. This is why if I were to answer the topic question of what is missing from Monaco/its royal family, I would say the lack of maximizing this gem of a PR situation. More specifically, why is it that the international image of Monaco and its royal family is one of scandal (Stephanie), speculation (Albert), dissatisfaction (Caroline), and saddness (Grace). I think if there was a firm grip on the public image, the first thing people would think of when they think of Monaco/ its royal family would be all the benevolent contributions the family makes to the betterment of humanity, the dream-like opulance of its setting upon the Riviera, the progressiveness of the society, and the glamour of its inhabitants. Monaco's PR possibilities are ONLY limited by those fostering its image. So I wonder why the royal family has allowed Monaco's image to be muddied up by the internal issues of the family. Frankly, EVERYONES family has issues. It's really not a big deal that they do too-it's totally normal, and yes I believe even to some degree, healthy. But I don't like that their issues have clouded Monaco's image, and honestly I think the family's issues should be kept secret.
So if I say Monaco is missing a strong PR image, I think I have to conclude it is because the royal family has allowed it to go astray. BUT then, and here's my confusion, what about the right of the royal family to have their own lives. Must they exist in total secrecy, exposing only those images that make them look like the perfect family? That wouldn't be fair...
Stephanie should be able to marry whomever she wants, Albert should be with whomever he really loves, etc...
So therefore I think my premise that if Monaco is missing a strong PR image, it is because the royal family has allowed it to go astray is inaccurate. I think what Monaco needs is a more competent job of separating family issues from Municipality issues. If Monaco was marketed appropriately, then the personal issues of the royal family wouldn't be the first thing the world thinks of when they think of Monaco. Furthermore, if Monaco was marketed carefully, when the world thinks of Monaco's royal family-even if they know of the internal family issues going on, those thoughts would be superceded by all the benevolent contributions the family makes to the betterment of humanity.